I read about a new page takeover advertising idea called PageMorph today.
the PageMorph takeover format is just what marketers and publishers are looking for, according to Erin Quist.
Everything bad about that product seems to be in that sentence. Advertising should be what the readers are looking for, relevant ads.
And maybe it’s just me, but I don’t like the idea at all. As a publisher, and as a reader.